Its Innovation. Hands-On.

We brand the products we design, produce, and market...reuse products built from recycled materials...with our mark and a considerable amount of sweat equity, time, creative energy, and investment. Our mark is placed on every aspect of our business...from responsible recycling programs, through our environmentally friendly manufacturing process, to our community and educational programs (like our Innovative Minds educational program for elementary aged students-a hands-on, participatory program focusing on environmental awareness and promotion of creative entrepreneurial innovation). It is responsible action, commitment to a greener world through innovation, and outreach programs stressing entrepreneurial thinking and innovation that drive the measure of our success.

Our brand is the outward reflection of the successful combination of care and concern...care for our environment and concern for our community. Our brand is a recycling commitment that results in cooperation and knowledge...cooperation from people to recycle a waste item that may be easier to discard than collect....knowledge that each individual recycling effort brings about a positive change to ourselves and toward creating a greener world.

This is our brand...the brand of the Fifth Element...a quiet but solid voice of care for the environment.